Large families in Madrid launch the campaign “Save the planet, have more children”

With this campaign on bus shelters and metro stops, the organisation wants to subvert the prevailing pessimism and invite more people to join in the joy of a large family.

The Large families association of Madrid has installed dozens of posters all over the Madrid region and the capital with a slogan that goes against the tide: Save the planet, have more children.

With this campaign on bus shelters and metro stops, the organisation wants to subvert the prevailing pessimism and invite more people to join in the joy of a large family. “A world without pollution is not worth living in if there are no people to enjoy it”, the posters conclude.

The initiative also wants to challenge passers-by, and question them on what reasons they may be closing themselves off to the possibility of enlarging their family. Thus, common statements such as “one is enough”, “let’s go for a couple” and “three! But not even one more” are confronted with the question: “And why not?

Lack of support

The same dynamic is present in the video that accompanies the posters, via a QR code. In it, a narrator ironically points out that “they tell us that we have to reduce the population… and so they help us with abortion, ideologies or by taking away aid for large families”, a complaint that is insisted on: “Europe is disappearing, no children are being born, and I can’t explain why,” he concludes, “with all the facilities they provide…!

The video also puts its finger on issues such as the manipulation of language – “they call it reproductive health… it must be that mutilation or genocide were already taken”, laments the narrator – or rural depopulation. “Do you know where there is room to be? In the parks, which are empty, or in the schools, which are closing more and more classrooms”, he continues, and concludes by insisting on the message: “They say they have calculated how much each child pollutes… and they have forgotten that a world without pollution is not worth living in if there are no people to enjoy it”.

VIDEO SAVE THE PLANET: HAVE MORE CHILDREN (subtitles in English)

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